Allentown Animal Hospital is CVP’s 20th Veterinary Hospital in Pennsylvania!

Community Veterinary Partners is thrilled to announce the addition of our newest hospital, Allentown Animal Clinic in Allentown, PA. The veterinary practice consists of four doctors and joins CVP as its 35th hospital overall, 20th in the state of Pennsylvania.

Dr. Judy Rutkowski, owner of Allentown Animal Clinic, received her Doctorate of Veterinary Medicine in 1984 from Ohio State University after earning a B.S. in Biology at the University of Maryland. In addition to her post-graduate education, she completed a large animal surgical internship and residency in 1988 at the University of Pennsylvania’s prestigious New Bolton Center. “I chose to partner with CVP because I felt that it was the best option to gain external resources without changing the culture and philosophy of our hospital,” said Dr. Rutkowski. “I’m looking forward to partnering with other CVP sister practices to share success strategies and foster an internal network of knowledge.”

Allentown Animal Clinic serves its clients with the highest quality of patient care and treats each patient as if they were their own. Aside from custom wellness plans for all ages, they offer a variety of different services including advanced dental procedures, digital radiology and come equipped with a fully stocked pharmacy. The clinic also sees reptiles, birds, ferrets and small mammals. They offer specialty services and have helped hundreds of families in the Lehigh Valley with the difficult process of relocating their pets to Hawaii, Europe, South America and dozens of other countries and continents.

“Seeing how dedicated the team at Allentown Animal Clinic is not only to their patients but to their community is what gets us so elated to have them join the family!” says Lou Weihrauch, Vice President of Operation as Community Veterinary Partners. “Dr. Rutkowski and her team have worked diligently to get the reputation they have and we hope to only add to that. Their great location, wide variety of services and impeccable veterinary care is why they were the recipient of the 2017 YELP ‘People Who Love Us’ award. Being a staple in the community, Allentown Animal Clinic is a wonderful addition to the CVP family as we expand even further into Pennsylvania.”

 

Visit Allentown Animal Clinics website at https://aacexotics.com


Implementing an Effective Social Media Presence Online

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Written By: Shanon Midford- Community Veterinary Partners: Marketing Manager

In today’s world, if you aren’t actively on social media you could be missing out on a large potential audience. One of the greatest things that social media has done is break down walls between companies and their clients.  In September of this year, Facebook reported an average of 864 million daily active users and Twitter reported 284 million monthly active users. Your clients are on social media and you should be too! Here are some tips for implementing an effective social media presence online.

Creating or Re-Launching Your Page:

If you don’t have a social media page for your hospital you definitely should. Or, if you do but it hasn’t been posted to very often, it’s time to re-launch! Before creating or re-launching your page make sure to assign someone in your hospital to oversee it as well as a backup. A social media page is great way to communicate with clients but you can create a bad experience by having an outdated page or worse, unanswered client questions. I’ve seen many veterinary hospital pages that haven’t been posted to in 6 months to a year. If no one is going to manage the page, the clients won’t want to follow it. Make sure notifications from the page go to both of the page managers and that it is checked twice a day.

Posting To Your Page:

A good idea is to come up with a weekly schedule for posts. Posting should be relevant and of interest to your clients. You don’t want to post too often which can annoy the client causing them to unfollow your page.

A good balance is to post about three times a week and have a variety of post types.

  • Promotions or Events: Post about any specials, promotions or events that are currently going on at the hospital.
  • Holidays and Days of Observance: Highlight a holiday or pet specific day. You can find a list of these here:
  • Client photos: Take photos when your clients come in and if they give permission post them to the page. Clients love seeing their pets or pets they know online.
  • Pets up for adoption: Highlight a pet at a local shelter that is up for adoption to help spread the word and support your local shelters.
  • New improvements at the hospital: If you are improving things at the hospital let you clients know about it! If you have a new ultrasound machine, take a photo of the staff using it on an animal.
  • Local community events: If there is a community event that a local shelter is having let your clients know about it. Doing this will encourage the shelters to highlight events that your hospital is having.

 Let Your Clients Know About Your Pages:

Once your page is up and running it’s time to let your clients know! Email your clients and invite them to like and follow your pages. Most email programs will even allow you to even include a button to your pages so the clients can click through. Also, add a link to your website and even include a sign in your hospital.

 Responding to Comments, Client Messages and Reviews:

As your hospital’s social media presence grows, you will see existing clients as well as potential clients commenting with questions about services and events. You will also receive comments thanking you and your staff for great service. With efficient monitoring of your pages, you can reply to these clients within a few hours (That is why it’s important to check twice a day). Even a simple ‘Like’ on a client’s comment or commenting back with something like “It was great seeing Fluffy today!” makes them feel valued and cared about.

While positive comments are very common, you will sometimes get negative comments or reviews on your page. Read our blog about how to respond to these HERE.


CVP Partner Hospital Connects With NY Community By Providing Veterinary Care for Government Agency Dogs

Written By: Brian Miller, Receptionist and Social Media Specialist, Liverpool Animal Health Center

Sargent Cicora & Devitt
Sargent Cicora & Devitt
McGinn & Devitt
McGinn & Devitt

Another unique group of patients we treat at Liverpool Animal Health Center are government agency dogs.  The New York State Police, United States Border Patrol and the City of Oswego bring some of their K9 officers in to be treated by our doctors.  This relationship was not designated by the agencies themselves, but rather, by the individual handlers.  According to Dr. David Clegg, the first K9 officer we treated was owned by a trooper whose other dog was already a patient with us.  The doctors were immediately impressed by the bond shared between the partners.  This particular K9 officer eventually needed to have his spleen removed, and his handler was very happy with the end result.  Through him, word began to spread about our practice, and we began to see more of these four-legged officers.  Dr. Clegg says that “Each handler we see here is great.  They love their dogs and will do whatever they can to follow our recommendations.”

One of the officers who began bringing his animals to LAHC was New York State Trooper Jeff Cicora who has been stationed in Central New York for over 20 years, and was chosen to become a K9 handler in 2001.  He and his wife began coming to our practice in 2005.  At the time, they owned a cocker spaniel, and Officer Cicora’s partner, “Devitt.”  Sgt. Cicora says that they had tried other local offices, but “When we finally tried LAHC we were pleasantly surprised at the friendly service provided by the staff and doctors.  If it was really busy, the awesome receptionists (Patti, Robbi, and Brian) would find a way to fit us in.  They went above and beyond to help us with our veterinary needs.  When we got in to see the doctors we were treated with respect and given medical information in a way that we could easily understand.  In all the years that I have been going to LAHC with my K9 partners, I have never questioned their ability to give my dogs the very best care available!”

When it came to Devitt, as well as treating Sgt. Cicora’s next partner “McGinn” and all of the other officers that came through our doors, Dr. Clegg states that the doctors have to be aware that the animals are working dogs and need to be able to perform their job.  “They are no different than a service dog for someone who is deaf or blind.  Being able to work is part of their life, and we need to acknowledge that the dog cannot simply stay home and lay on the couch for two weeks.”  This type of care was not lost on Sgt. Cicora.  “We were always treated like family and if Devitt or McGinn ever had a medical problem the staff and doctors at LAHC took immediate action and treated the problem,” says Cicora.   “We certainly didn’t request or demand special treatment but the doctors always seemed to take a special interest in us.  They seemed to know the importance of the job and duties that we performed on a daily basis and did everything they could to make Devitt and McGinn comfortable and get them back into service as soon as possible.”  He goes on to say, “Our K9 partners’ health is very important and you should always feel comfortable in knowing that your dog is getting the best treatment available.  You should be able to trust your vet just as much as you trust your dog.  Police work is inherently dangerous and you must be able to trust that your vet is trained and prepared for the worst case scenario if your dog goes down.”  Sgt. Cicora finishes with a statement that is not only a wonderful compliment, but succinctly summarizes the feelings we yearn for all of our clients to have.  “We have found ourselves in the office quite frequently over the years for a myriad of reasons and built a great rapport with the staff and doctors. If I ever had leave either of my partners, I knew they would be well taken care.  I trusted that the doctors and animal caretakers would protect them like I protected them. I never had any reservation about their care.  I am proud to say that I consider the staff at LAHC to be a part of our family.”

At Liverpool Animal Health Center, we not only strive to exceed our client’s expectations, but to set ourselves apart from our many competitors.  By defying convention and providing some of the aforementioned services that others do not, we continue to prove why our hospital is the premiere destination for animal care in Central New York.


Visit Community Veterinary Partner’s Booth #4118 At NAVC 2015!

Will You Be Attending The NAVC 2015 Conference in Orlando?

Stop by booth 4118 for a FREE “Meet The Experts Series” featuring some of the nation’s leading veterinary business experts. Join us at our booth to sit down with one of five outstanding professionals in the fields of practice management, accounting, finance and business strategy. You’ll get answers to your questions, learn about new resources and more! NAVC 2015